An author press kit is a package of information about a particular writer. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send. Lets look at some examples of how someone potentially used the pr system to explode their book. A selfpublishers companion media kit the book designer. Write a howto guide that incorporates your product or create a list of products your audience would be interested in. An autobiography usually reveals nothing bad about its writer except their memory, franklin p.
Cystic fibrosis foundation the cystic fibrosis foundation offers press releases and recent media coverage in addition to helpful links to resources about their impact, background, milestones and mediaspecific faqs. Unfortunately, the press kit is usually neglected altogether, or thrown together haphazardly and poorly. A good cover letter is an important part of your companys press kit. Hardcopy press kits use folders with the company logo, whereas digital press kits use a website page or are sent in a zip file via email. Your book media kit is where your fans, friends, and influencers get everything they need to help promote your book. For this reason, book press kits are really important to your book marketing efforts.
In it is a collection of company information and articles put together to address questions from the media, investors, potential clients and others. Media kits are primarily used as a package of information for. The following comes from the publicity package for my book, half a man. Your press kits will vary based on what youre promoting and the type of media that will be. Consider the limitations of certain social media platforms. Jan 07, 2016 consider your press release to be a onepage pitch of everything in your press kit. Attract readers with a great book sales description.
Consider your press release to be a onepage pitch of everything in your press kit. A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Return to book promotion tips printmobilefriendly version. Your author media kit is important for your book marketing efforts. A full sample chapter to your book that includes links to buy a complete copy on amazon or wherever else you are selling it online. So any time i can do something that saves me time, hassle, and stress, i jump on it.
Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. When to start marketing your book and how to balance your time. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. Imagine it as a resume for your company that aims to answer questions. Choose a portion of the first chapter, or a sample from your best chapter. Run a survey, conduct a study or identify an interesting, unique aspect of your company or founders story. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. The backgrounder gives the press or other interested parties a more detailed. How to create a killer press or media kit fashion pr 101.
Feb 26, 2018 a press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Feel free to copy or adapt any of this for marketing your own books. Sep 19, 2019 how press kit examples helps in what is a cover letter for a job. Aug 22, 2018 a press kit, also known as a brand kit or media kit, is an information packet that includes documents and media assets that a company or business shares with the public to develop a brand, grow their audience, promote a specific product, or create buzz within an industry. Theres no rule book on creating press kits that specify what components you must include. Media kits indicate that you are a serious author with a book that deserves to. A press kit, also known as a brand kit or media kit, is an information packet that includes documents and media assets that a company or business shares with the public to develop a brand. They think a press release is good enough to do the job. The authors photo may have to be replaced if it is no longer realistic. Press kit components should be housed within a table of contents and. How to write a press release for a book the happy self. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. After graduating from ucla with a degree in screenwriting, she worked in entertainment as an independent producer.
A press kit or media kit is a page on your website that contains all your promotional materials and resources for your business or band. Cover letters set the stage for everything else that is contained in a press kit. Use our free press kit template to appeal to media and standout among the. How to create a professional author media kit writers edit. How to write a press release for a book the happy selfpublisher.
A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. For books that arent enrolled in select, publicists tend to include a pdf. Feb 19, 2020 his album cover jumps off the page, making it an ideal focal point within his press kit page if he is looking to book a tour to go along with his album. Some of the cars start from the classroom has sliding blackboards, think. Choose a chapter that reflects what the book is about. Press kit definition is a collection of promotional materials for distribution to the press. However, dont include more than one press release if you can avoid it. A press kit is a mini portfolio that contains a professional representation of your business and its brand assets. I thought michael hyatt did a particularly good job and ive included a number of elements from his media kit on my own page, including a list of contents at the. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. Hoang is the author of the awardwinning book blue sun, yellow sky. Sample chapterwhy selfpublishing is entering a golden age.
Jun 11, 2019 theres no rule book on creating press kits that specify what components you must include. Author book electronic press kit empire publishing. Backgrounder definition and how to write a backgrounder. Jul 07, 2011 your author bio is an important book press kit element because it is pretty much the only tool you have to make the case that you are the best person to write this book and to write it well. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. Most press kits are mailed out, often to people who have administrative assistants, and it is your job to create a press kit thats. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Jan 21, 2017 a media kit is a basic document containing information about your latest book being released. Often these materials are contained in an attractive folder and accompanied by a cover letter. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the. Traditionally, press kits were sent to media outlets for promotional and pr opportunities. Contact information and bio, product information, promotional information, interview resources, media reactions, press release, book excerpt, and title page. But with so many press releases out there, you often need something more than a few sheets of paper to grab the publics attention.
It should be targetspecific and include all of the relevant information that both readers and book buyers need. Media kit for indie authors alliance of independent authors. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. Press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. To see the best practices in action, check out these 10 online press room examples from real nonprofit websites.
How to create an app press kit that journalists will love. Dec 26, 2019 your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. How press kit examples helps in what is a cover letter for a job. In many cases, public relations specialists write bios and put together press kits, while some people or. Explanations that are at kit press examples a text. If you have current or past press releases, include them.
Your press kits will vary based on what youre promoting and the type of media that will be receiving your press kit. How to create the perfect book media kit book launch. Heres how to create a press kit cover letter that will tell recipients why they should care about. If creating an epic book press release scares you or you dont think you can come up with something, then id recommend finding a book publicist or checking out some of these special book press release services. The ultimate book press release template free download.
How to write a bio for a press kit pen and the pad. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. Your author bio is an important book press kit element because it is pretty much the only tool you have to make the case that you are the best person to write this book and to write it well. Its the media relations tool that tells reporters, producers, bloggers and other media gatekeepers that your personal history gives you the perfect credentials for this novel or that your professional. Seth godins new publishing venture, the domino project, has, as you might expect. Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. Choose the right categories and keywords for your book. Turn a hardlearned lesson into a feature in forbes like dazadi did. For example, media highlights should be a spattering of your best and greatest and current placements. If creating an epic book press release scares you or you dont think you. Why having a media kit could increase your press coverage.
As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. Melt organic weaves their founders stories into the overall brand story in the following press kit example. When journalists and media contacts visit your website they tend. See more ideas about media kit, media kit template and kit. After launching my social media and online book campaigns, i decided. Whether youre drumming up business for your band or trying to win new clients. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Jack byer cofounder at stealth startup february 17th, 2016 putting together a digital press kit and would love to see examples of best in class press kits. A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. Why a good press kit is essential and how to make one forbes. Oct 28, 2015 book website, pitch emails, your amazon page, email lists, social media. Lets look at what goes into a media kit for indie authors and poets. A media kit is a basic document containing information about your latest book being released.
Why you need a media kit for your book and a sixstep guide to. Jun 11, 2019 a press kit or media kit is a page on your website that contains all your promotional materials and resources for your business or band. Press kit materials writing for strategic communication. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. Putting together a digital press kit and would love to see examples of best in class press kits. Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. But today, businesses have digitized their press kits and make them accessible to the public on their websites press page. A good press kit will give journalists quick and easily digestible info about your product or business as well as photos or any marketing materials they can use. They vary somewhat in context, complexity, and appearance, but.
A press kit is a collection of written materials designed to introduce an expert or a company to the media. Heres how to create a press kit cover letter that will tell recipients why they should care about everything else in the kit. How to create a stunning media kit for you and your book. Oct 15, 2015 the press kit helps show off your app to its full potential, and it also provides the reporters with one place where they can find everything they need.
The press kit helps show off your app to its full potential, and it also provides the reporters with one place where they can find everything they need. Then, out of the blue, a journalist asks you for a. Press kit definition of press kit by merriamwebster. Here is a link to the entire media kit in one jumbo zip file. When journalists and media contacts visit your website they tend to appreciate well laid out information in an easy to find and download format same as everyone else that visits your website btw. For example, a trade show press kit might contain a company merger press release, three new product press releases, and a press release announcing a new ceo.
Including a contents page at the start of your media kit is a nice touch. How to create a professional press kit in 8 easy steps writers. My doctor marty rossman just published a book with crown, a major trade publisher. Lets take a look at exactly what a professional author media kit entails, why you need. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Mar 15, 2019 press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. A press release is an effective way to capture the attention of the media and other organizations that may have a. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. Some of the cars start from the classroom has sliding blackboards, think ahead about how education should react to the old is bene cial results for a new class to class yawning or sleeping in class anyway. Highlight the issues your expert can address, or that your company is. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. His album cover jumps off the page, making it an ideal focal point within his press kit page if he is looking to book a tour to go along with his album. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release.
477 1418 507 205 518 1111 865 535 706 450 196 664 1246 237 124 1229 1345 1098 690 663 1177 126 998 1491 201 369 374 1143 111 566 868 686 911 998 1362 275 12 61